You’re making plans a webinar so as to add new subscribers for your e mail listing, to advertise an associate be offering, or to promote your newest and largest factor.
You’ve were given a beautiful slide deck, you’ve practiced your presentation and your pitch is on level.
You’ve even examined your tech widely and made certain there shall be no gremlins interrupting you on webinar day.
However turning in a a success webinar is going method past having a lovely slide deck, an enchanting presentation, and a sturdy pitch.
If truth be told, there’s a TON of extra content material you want to create to strengthen your webinar and be sure that it is helping you achieve your targets — like invitation and promo emails, a touchdown web page and a thanks web page, social media posts, attendance emails, and gross sales emails after the pitch.
It could appear to be a lot… However there’s additionally a excellent reason why you need to create the proper varieties of content material to strengthen your webinar: higher registration numbers, higher attendance, and higher conversion charges and gross sales.
Content material you want to create to strengthen a webinar
The kinds of collateral content material you want to strengthen a webinar relies on who’s turning in the webinar content material. You have one listing of wishes if you’re presenting the webinar, and a moderately other listing if a visitor is coming in to do a presentation for your target market. Right here’s a brief tick list I take advantage of for each instances:
Webinar FOR my target market by means of somebody else:
(Content material delivered by means of a spouse.)
- Touchdown web page hyperlink from spouse
- Associate hyperlink from spouse
- Promo e mail swipe from spouse (if acceptable)
- Write/Edit promo e mail
- Agenda and ship promo e mail(s) to listing
- Write social posts
- Agenda social posts
Webinar BY me (for my very own target market or somebody else’s):
(Content material delivered by means of me.)
- Create touchdown web page
- Create/replace Thank You web page
- Arrange spouse as associate
- Arrange webinar with instrument of selection
- Write promo emails/swipe report and ship to spouse
- Create promos for my listing (if acceptable)
- Create follow-up e mail collection
As you’ll be able to see, there’s relatively a little bit of collateral wanted even for a easy webinar. However let’s speak about the emails particularly; what number of emais do you in fact want and what must they are saying?
What number of emails do you want?
If you end up the one turning in the presentation (and the pitch) for a webinar, you’re accountable for now not handiest getting folks to enroll, however getting them to SHOW UP.
First, you’ll want a number of promotional emails that you’re going to ship for your listing or that your spouse will ship to her listing promoting the webinar and engaging folks to enroll. I typically financial institution on 2-Three promotional emails, particularly if a spouse is introducing you to their target market.
Once folks join for the webinar, on the other hand, it turns into your accountability to get them to wait.
It’s a truth of virtual existence that folks join for webinars after which don’t display as much as attend them reside — or ever even watch the replay. When you’re seeing a low price of folks appearing up reside for your webinars, you most likely want to ship MORE emails to inspire and excite them to get able and in fact display up and take part.
After the webinar, you’ll wish to ship a sequence of stick to up emails sharing the replay (if you select to provide one), reiterating the gross sales pitch, overcoming objections, and reminding folks of any points in time.
Total, you could have anyplace from one to 2 dozen emails to strengthen a unmarried webinar — and that’s a lot of content material!
Emails earlier than the webinar
For example, let’s take a have a look at what a powerful attendance-boosting collection would possibly appear to be for a conventional webinar. Those are the emails you ship after somebody has registered for the webinar.
I’ve had 50-70% attendance charges for webinars in the previous the use of this collection for emails, so whilst it’s going to appear to be a lot, it in point of fact works:
Electronic mail 1: You’re Registered
Remind them of the date/time, and stay this one brief.
Electronic mail 2: Prepping for webinar + freebie
Give them some loose content material you will have that’s related to the webinar matter & give them a freebie deliverable for registering. (ie: a workbook, template, and so on.)
four days prior
Electronic mail Three: What to anticipate
Allow them to know what you’ll duvet, and be benefit-specific to incentivize them to turn up.
2 days prior
Electronic mail four: Webinar is day after today
Stay this one brief, and inform them why YOU’re thinking about day after today’s webinar.
1 day prior
Electronic mail five: Webinar begins in 1 hour
Ship a brief reminder with the webinar hyperlink, however don’t put every other hyperlinks in the e mail.
1 hour prior
Electronic mail 6: Webinar begins in 15 minutes
Ship a brief(er) reminder with the webinar hyperlink, however don’t put every other hyperlinks in the e mail.
15 minutes prior
That is particularly necessary in case you open up registration for the webinar greater than a couple of days upfront. Typically, the extra time that lapses between when a particular person indicators up and when the match takes position, the extra emails you want to trap and remind them to wait.
After the webinar occurs, that’s while you get started sending the follow-up and gross sales emails. You would possibly make a choice to have as few as two or 3, or as many as 12 stick to up emails, according to many various elements together with the period of your gross sales duration, the value of your be offering, how acquainted your target market is with you and your merchandise, and so on.
The purpose is, in my revel in, many trade homeowners are sending some distance too few emails to strengthen their webinars. However while you upload a bit extra content material and communique, you’ll be able to make stronger registration charges, attendance charges, and conversion charges with out ever converting the content material of your webinar.