Use Of Colors As An Important Tool In Small Business Marketing

Use Of Colors As An Important Tool In Small Business Marketing


Marketing involves a mix of different strategies to get the right message to the right people at the right time. Successful marketing involves a strategic mix of all the business aspects including the creation of a message that contains the essence of the benefits of your product or service to the end user. One of the strategies that prefessionals at Digital Alchemy use for effective marketing involves the use of color to create a unique flavor of your business that resonates with your corporate distinctiveness as well as your purpose. To that end, color is one of the best marketing tools available today.

In most businesses, a good marketing strategy makes all the difference between success and failure. Looking at color as a tool in marketing, we see that color brings to life the message you’ve created for your business. Whether it be your stationery, your door sign, your office décor, your business cards, your newsletters and brochures, or even your tie- the colors will make a statement about who you are and where you’re going. Vibrant colors motivate, enthuse, excite and most of all, persuade folks to do business with you!

Most people who do effective marketing understand the need for color management in marketing. On the other hand, colors can also help ruin you if you do not comprehend the meaning behind the usage. As a small business owner, you might lose a lot of business if your marketing colors create a bad impression on your prospective clients or customers. This is why I provide this guideline of color descriptions that was formed by Jay Conrad Levinson, one of the best marketers out there.


Read it to understand the depth offered by color for your marketing purposes.

Red evokes aggressiveness, passion, strength, vitality. In business, it is great for accents and boldness, stimulates appetites, is associated with debt.

Pink evokes femininity, innocence, softness, health. In business, be sure you’re aware of its feminine implications and associations.

Orange evokes fun, cheeriness, warm exuberance. In business, it’s great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. In business, it appeals to intellectuals and is excellent for accenting things. Too much is unnerving.

Green evokes tranquility, health, freshness. In business, its deep tones convey status and wealth; its pale tones are soothing.

Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.

Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it’s cheerful and easygoing. Purple evokes sophistication, spirituality, costliness, royalty and mystery. In business, it’s right for upscale and artistic audiences.

Brown evokes utility, earthiness, woodsiness and subtle richness. In business, it signifies less important items in documents. White evokes purity, truthfulness, being contemporary and refined. In business, it enlivens dark colors and can be refreshing or sterile.

Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences. Black evokes seriousness, distinctiveness, boldness and being classic. In business, it creates drama and is often a fine background color. So if you’re looking to deliver a cohesive message to your target market, do so with a color scheme that will take you places!